{"id":226,"date":"2025-08-11T17:32:59","date_gmt":"2025-08-11T10:32:59","guid":{"rendered":"https:\/\/mtholdings.vn\/strategic-vision\/"},"modified":"2025-09-23T16:32:42","modified_gmt":"2025-09-23T09:32:42","slug":"strategic-vision","status":"publish","type":"page","link":"https:\/\/mtholdings.vn\/en\/strategic-vision\/","title":{"rendered":"Strategic vision"},"content":{"rendered":"\t\t
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Strategic vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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MT Holdings continues to strive and persistently pursue its strategic vision of becoming a leading manufacturer and service provider in automotive, motorcycle, construction, and industrial paint products, with clear and strong goals to be achieved by 2035.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Top 1 automotive refinish paint brand in Vietnam
Top 10 interior and exterior construction paint brands
Top 10 industrial paint brands
Top 20 automotive refinish paint brands worldwide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Since 2023, MT Holdings has defined its business development direction, focusing on promoting three core products: Home, Automobile, Human, and Technology.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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1. Automotive industrial products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The automotive refinish paint market in Vietnam and globally is growing strongly. Leveraging its foundation as the first automotive refinish paint manufacturer in Vietnam, with production technology transferred from the renowned RM brand of Germany’s leading BASF Group, MT Holdings continues investing in finance, resources, and technology into MHM Coatings to maintain its No. 1 position in Vietnam in terms of quality, cost-efficiency, and corporate reputation. By 2030, MHM Coatings\u2019 paint brand will become a global brand, with business presence and distribution networks across five continents (Asia-Pacific, Europe, Africa, Latin America, and Australia).<\/p>\n

For Vietnamese automotive service workshops: MT Holdings will continue substantial investment in capital, resources, and new products through MT Parts, building an ecosystem offering diverse workshop necessities\u2014such as body repair materials, general repair supplies, and interior\/exterior automotive accessories\u2014aiming to become a top 5 trusted supplier in Vietnam\u2019s automotive repair market.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. Home Products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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For the decorative paint market in newly built or renovated homes, MT Holdings is promoting MHM Coatings\u2019 interior and exterior construction paint brands through direct distribution channels such as showrooms and home finishing material supermarkets, offering rich customer experiences and personalized products.<\/p>\n

To ensure new homes receive construction paint that delivers excellent product experiences, MT Holdings continues to enhance professional painting consultation and application services through its subsidiary ecosystem, MT PSI.<\/p>\n

For the market supplying finishing materials for new homes, MT Shop will represent MT Holdings in providing products and services that meet customers\u2019 desired value in quality and price\u2014exceeding their expectations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3. Products for People<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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To meet the human resource demands of MT Holdings\u2019 growth, as well as the needs of customers and partners for skilled personnel such as automotive painters, epoxy floor painters, decorative interior painters, industrial plant painting technicians, service managers, paint shop supervisors, and team leaders in domestic and international automotive repair workshops, MT Holdings commits to providing vocational training and workforce supply through its subsidiary, MT Education, within the ecosystem.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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4. Technology Products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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For its own development, MT Holdings continues investing in technology through digital transformation, leveraging practical expertise accumulated from its operations in manufacturing, trading, services, construction, and training. This enables sustainable growth and allows the company to develop and package its enterprise management system for replicating business models in the future.<\/p>\n

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For SME customers, MT Holdings will provide an optimal enterprise management solution through consulting services and enterprise management software developed by its subsidiary, MT Soft, within the MT Holdings ecosystem.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Strategic vision MT Holdings continues to strive and persistently pursue its strategic vision of becoming a leading manufacturer and service provider in automotive, motorcycle, construction, and industrial paint products, with clear and strong goals to be achieved by 2035. Top 1 automotive refinish paint brand in Vietnam Top 10 interior and exterior construction paint brands […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-226","page","type-page","status-publish","hentry"],"acf":[],"rankMath":{"parentDomain":"mtholdings.vn","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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