{"id":227,"date":"2025-08-11T17:32:26","date_gmt":"2025-08-11T10:32:26","guid":{"rendered":"https:\/\/mtholdings.vn\/ceo-messages\/"},"modified":"2025-10-23T13:11:59","modified_gmt":"2025-10-23T06:11:59","slug":"ceo-messages","status":"publish","type":"page","link":"https:\/\/mtholdings.vn\/en\/ceo-messages\/","title":{"rendered":"CEO messages"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"227\" class=\"elementor elementor-227 elementor-21\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f193530 e-flex e-con-boxed e-con e-parent\" data-id=\"f193530\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc0e06e e-flex e-con-boxed e-con e-parent\" data-id=\"dc0e06e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d217f04 elementor-widget elementor-widget-heading\" data-id=\"d217f04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Message from the CEOs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eece1d e-flex e-con-boxed e-con e-parent\" data-id=\"9eece1d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6bdbf e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"ad6bdbf\" data-element_type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"181845439\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1818454391\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1818454391\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tMT Paint\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1818454392\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1818454392\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tMHM Coatings\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1818454393\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1818454393\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tMT PSI\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1818454391\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1818454391\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-5fcad8b e-con-full e-flex e-con e-child\" data-id=\"5fcad8b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5e5f824 e-con-full e-flex e-con e-child\" data-id=\"5e5f824\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9d36f1 elementor-widget elementor-widget-image\" data-id=\"a9d36f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"678\" height=\"1024\" src=\"https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/1-678x1024.jpg\" class=\"attachment-large size-large wp-image-3260\" alt=\"CEO MT PAINT\" srcset=\"https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/1-678x1024.jpg 678w, https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/1-199x300.jpg 199w, https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/1-768x1160.jpg 768w, https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/1-1017x1536.jpg 1017w, https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/1-1356x2048.jpg 1356w, https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/1.jpg 1604w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a310e01 e-con-full e-flex e-con e-child\" data-id=\"a310e01\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3508dd elementor-widget elementor-widget-text-editor\" data-id=\"b3508dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000;\">Dear Valued Partners, Customers, and all Employees of MT Paints,<\/span><\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif;\">Throughout our journey of formation and development, MT Paints has remained steadfast in its mission to <strong>provide high-quality, reputable, and effective automotive refinishing solutions<\/strong> to customers nationwide. As a proud member of the <strong>MT Holdings ecosystem<\/strong>, MT Paints is not just a business \u2013 it is a <strong>family of passionate individuals who share the same vision and take pride in their work.<\/strong><\/span><\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif;\">I firmly believe that <strong>\u201cPeople are the core value of all development.\u201d<\/strong><\/span><\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif;\">Within our organization, every member is encouraged to unlock their potential and creativity. Trust serves as the bond that connects us, responsibility forms the solid foundation, and results are the true measure of individual and collective value.<\/span><\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif;\">I truly believe that <strong>trust \u2013 responsibility \u2013 and results<\/strong> are the three values that keep us on the right path. With trust, we dare to move forward; with responsibility, we work with all our hearts; and with results, we know that our efforts are worthwhile.<\/span><\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif;\">For our customers, MT Paints embraces the philosophy of <strong>\u201cUnderstanding to accompany.\u201d<\/strong> We don\u2019t just deliver products \u2014 we deliver <strong>optimal solutions that help our customers achieve the highest efficiency in operations and business.<\/strong> Sincerity, approachability, and professionalism are our guiding principles in every partnership we build.<\/span><\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif;\">Looking ahead, MT Paints aims to become the <strong>No.1 automotive refinishing brand in Vietnam<\/strong>, gradually affirming its position in the region and reaching out to the international market. To achieve this vision, we remain committed to our <strong>core values<\/strong>:<\/span><\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><strong>Mindset \u2013 Discipline \u2013 Solidarity \u2013 Innovation \u2013 Sustainability.<\/strong><\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif;\">With the solid foundation of MT Holdings, along with the unity and unwavering ambition of the MT Paints team, we will conquer every goal and contribute to building a proud, sustainable, and distinctive Vietnamese brand.<\/span><\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif;\">I would like to express my sincere gratitude to all our valued customers and partners for your trust and companionship throughout the years. And to all MT Paints members \u2013 thank you for your daily dedication, faith, and passion. You are the energy, the strength, and the reason we continue moving forward \u2013 further, stronger, and prouder than ever.<\/span><\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif;\">Together, we will continue this journey \u2013 <strong>a journey of creating value, spreading trust, and affirming the position of MT Paints on Vietnam\u2019s paint industry map.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1818454392\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1818454392\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-ab8a7a7 e-con-full e-flex e-con e-child\" data-id=\"ab8a7a7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-899624d e-con-full e-flex e-con e-child\" data-id=\"899624d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c95f8 elementor-widget elementor-widget-image\" data-id=\"e2c95f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"765\" height=\"1024\" src=\"https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/vlcsnap-2025-10-08-09h55m16s232-1-765x1024.jpg\" class=\"attachment-large size-large wp-image-3322\" alt=\"CEO MHM COATINGS\" srcset=\"https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/vlcsnap-2025-10-08-09h55m16s232-1-765x1024.jpg 765w, https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/vlcsnap-2025-10-08-09h55m16s232-1-224x300.jpg 224w, https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/vlcsnap-2025-10-08-09h55m16s232-1-768x1028.jpg 768w, https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/vlcsnap-2025-10-08-09h55m16s232-1.jpg 807w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f608c93 e-con-full e-flex e-con e-child\" data-id=\"f608c93\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e22ba elementor-widget elementor-widget-text-editor\" data-id=\"c0e22ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">Dear Valued Shareholders, Customers, Partners, and all Officers and Employees of MHM Coatings,<\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">In the context of a world economy full of fluctuations in politics, taxation, monetary policies, and shifting trends that are directly impacting all business sectors, these changes serve as clear evidence of the growing importance of manufacturing and production autonomy for Vietnamese enterprises \u2014 ensuring operational stability, meeting market demands, and creating long-term competitive advantages.<\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">MHM Coatings is proud to be one of the seven member companies under MT Holdings Group, with a history of more than 20 years of establishment and growth. We are a manufacturer specializing in automotive coatings, industrial paints, and industrial chemicals \u2014 proudly developed under a Vietnamese brand and supplied to both domestic and international markets.<\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><strong>Vision \u2013 Mission \u2013 Core Values<\/strong><\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">In the next 10 years, MHM Coatings will continue focusing on product technology development, quality enhancement, production stability, and sales growth. Our long-term goal by 2035 is to <strong>\u201cBecome the No.1 professional automotive paint manufacturer and one of the Top 5 most reputable industrial paint brands in Vietnam.\u201d<\/strong> I understand that this goal will not be easily achieved \u2014 the road ahead will be filled with challenges and obstacles. However, our <strong>\u201cLighthouse of Guidance\u201d<\/strong> will illuminate the path, helping us see our objectives clearly and take purposeful action. That guiding light is our MISSION: <strong>\u201cTo continuously create pioneering technological solutions that deliver efficiency to customers, remain environmentally friendly, and contribute to a beautiful and prosperous life.\u201d<\/strong><\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><strong>&#8211; Pioneering technological solutions:<\/strong> Constantly updating new materials, innovative methods, and advanced production technologies from global suppliers of equipment and chemicals, and applying them to every MHM product \u2014 this is the top priority of our R&amp;D engineering team.<\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><strong>&#8211; Efficiency for customers:<\/strong> Always listening to our customers to develop effective and tailored products and solutions \u2014 that is our principle and ultimate goal.<\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><strong>&#8211; Environmentally friendly:<\/strong> True beauty must go hand in hand with social responsibility, safety, and sustainability. We are committed to protecting users\u2019 health and the environment by promoting the use of eco-friendly materials, reducing VOC emissions, optimizing production processes to save energy, and minimizing waste.<\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><strong>&#8211; Contributing to a beautiful and prosperous life:<\/strong> We aim to align the interests of individuals, businesses, customers, and the community in our mission \u2014 a true \u201cWIN\u2013WIN\u201d relationship. A better, more prosperous life for every MHM employee, for each customer and partner we serve, and for a stronger, more resilient Vietnam in this era of growth.<\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">To fulfill this mission, all MHM officers and employees will continue to uphold five core values as our guiding principles: <strong>Customer-centered \u2013 Dedicated service \u2013 I am the root of the problem \u2013 Connect to innovate \u2013 Lifelong learning.<\/strong><\/p> <p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">Finally, on behalf of all MHM Coatings staff, I would like to extend my sincere gratitude to our Valued Customers and Partners who have trusted, supported, and accompanied us \u2014 and will continue to do so \u2014 with MHM products: <strong>Made in Vietnam \u2013 Made by Vietnam.<\/strong> Your companionship is our greatest motivation, inspiring us to constantly improve and grow, fulfilling our aspiration expressed in our slogan: <strong>\u201cElevating Vietnamese Value.\u201d<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccd979f e-con-full e-flex e-con e-child\" data-id=\"ccd979f\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1818454393\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1818454393\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-1a7a7de e-con-full e-flex e-con e-child\" data-id=\"1a7a7de\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-764355f e-con-full e-flex e-con e-child\" data-id=\"764355f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0dbf9f elementor-widget elementor-widget-image\" data-id=\"d0dbf9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"505\" height=\"782\" src=\"https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/CEO-MT-PSI.jpg\" class=\"attachment-large size-large wp-image-3224\" alt=\"CEO MT PSI\" srcset=\"https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/CEO-MT-PSI.jpg 505w, https:\/\/mtholdings.vn\/wp-content\/uploads\/2025\/10\/CEO-MT-PSI-194x300.jpg 194w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ef555d e-con-full e-flex e-con e-child\" data-id=\"7ef555d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d775d4b elementor-widget elementor-widget-text-editor\" data-id=\"d775d4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">In alignment with MT Holdings Group\u2019s Vision 2035 \u2014 to build a strong and prosperous Vietnam where Vietnamese intelligence and products reach the global stage \u2014 <strong>MT PSI Construction &#038; Painting Services Co., Ltd.<\/strong> was established with a pioneering mission in the fields of <strong>painting application, construction execution, and supply of premium coating materials and finishing solutions<\/strong>. At the same time, MT PSI aims to develop and expand the <strong>7S \u2013 McKinsey model<\/strong> nationwide, becoming a benchmark for sustainable management, operations, and development within the MT Holdings ecosystem.<\/p> <p style=\"text-align: justify;\"><strong>VISION \u2013 MISSION<\/strong><\/p> <p style=\"text-align: justify;\">MT PSI is oriented to become a <strong>professional chain of painting and construction service providers<\/strong>, while also being a top supplier of <strong>mid- to high-end paint materials<\/strong> in Vietnam. The company is committed to delivering <strong>comprehensive solutions \u2014 from materials to execution \u2014 ensuring quality, safety, aesthetics, and efficiency<\/strong> in every project.<\/p> <p style=\"text-align: justify;\">MT PSI develops strong capabilities in <strong>construction, renovation, and finishing works<\/strong> for residential, commercial, and landscape projects, with notable references including:<\/p> <p style=\"text-align: justify;\">\u2022 Renovation and refurbishment of <strong>MeeyLand Group Office<\/strong> at 97\u201399 Lang Ha Street;<br> \u2022 Restoration and repainting of <strong>A320 aircraft<\/strong> for <strong>Aviation Engineering Services JSC (AESC)<\/strong> showcased at the <strong>A80 \u2013 Co Loa Exhibition<\/strong>;<br> \u2022 Painting and finishing of <strong>Escapade 369 Yacht<\/strong> displayed at <strong>A80 \u2013 Co Loa Exhibition<\/strong> for <strong>VYACHTS Co., Ltd.<\/strong>;<br> \u2022 Refurbishment and repainting of <strong>park playgrounds and children\u2019s play areas<\/strong> in <strong>An Khanh \u2013 An Thuong Urban Area<\/strong> project;<br> \u2022 <strong>Painting works for the steel roof structure<\/strong> of a factory in <strong>Hung Yen<\/strong> covering more than <strong>8,000 m\u00b2<\/strong>.<\/p> <p style=\"text-align: justify;\">In addition, MT PSI is also a <strong>trusted paint supplier<\/strong> for many <strong>construction and cultural projects<\/strong>, including <strong>An Lac Project, Hanoi Museum, and La Art<\/strong>, among others.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6131aed e-con-full e-flex e-con e-child\" data-id=\"6131aed\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bdc0b3e e-con-full e-flex e-con e-child\" data-id=\"bdc0b3e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e779ec elementor-widget elementor-widget-text-editor\" data-id=\"4e779ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>DEVELOPMENT ROADMAP 2025 \u2013 2035<\/strong><\/p> <p>From 2025 to 2027, PSI will focus on developing the <strong>7S \u2013 McKinsey model<\/strong> in Hanoi, establishing a network of local PSI enterprises operating under a unified 7S standard. These entities will be directly connected with the <strong>MHM Factory<\/strong> and other <strong>MT Holdings subsidiaries<\/strong>, creating a <strong>closed-loop value chain: production \u2013 distribution \u2013 execution \u2013 after-sales service<\/strong>.<\/p> <p>From 2027 to 2035, MT PSI aims to <strong>expand into 34 provinces<\/strong>, becoming one of the <strong>Top 5 painting, construction, and coating material distribution systems in Vietnam<\/strong>. The company also plans to reach out to the <strong>Southeast Asian market<\/strong>, contributing to the Chairman\u2019s vision of a <strong>Vietnamese paint industry rising to regional prominence<\/strong> and standing alongside developed nations.<\/p> <p><strong>DEVELOPMENT STRATEGY<\/strong><\/p> <p>PSI implements the strategy <strong>\u201cFrom Factory \u2013 To Customer \u2013 With Real Value\u201d<\/strong>, emphasizing a <strong>direct connection between factory-quality products and end consumers<\/strong>, optimizing costs, and ensuring genuine value and sustainable benefits.<\/p> <p>The strategy is built upon three key pillars:<\/p> <p>\u2022 <strong>MHM Factory:<\/strong> The production, testing, and R&amp;D hub for advanced and eco-friendly coating products.<br> \u2022 <strong>PSI Hanoi:<\/strong> The core center for management, training, and transfer of the 7S \u2013 ESG model across the system.<br> \u2022 <strong>PSI Nationwide:<\/strong> A professional construction and coating network promoting the value of \u201cVietnamese Brand \u2013 Global Reach.\u201d<\/p> <p>PSI accelerates <strong>digital transformation and modernization<\/strong> in business operations through:<\/p> <p>\u2022 Developing online channels, website, PR, e-commerce, CRM, and construction management dashboards.<br> \u2022 Applying advanced construction and painting processes to ensure <strong>quality \u2013 progress \u2013 safety \u2013 aesthetics<\/strong>.<br> \u2022 Collaborating with <strong>MHM Factory<\/strong> on product R&amp;D to enhance technology, design, color, and eco-friendly application processes aligned with global <strong>ESG trends<\/strong>.<br> \u2022 Partnering with <strong>strategic allies<\/strong> to strengthen the supply chain and promote sustainable product development.<\/p> <p><strong>BUSINESS PHILOSOPHY \u2013 SUSTAINABLE DEVELOPMENT<\/strong><\/p> <p>MT PSI operates under the philosophy of <strong>\u201cPeople \u2013 Product \u2013 Profit\u201d:<\/strong><\/p> <p><strong><em>People come first:<\/em><\/strong> Every activity and product at PSI aims to serve people, ensuring safety, health, and quality of life for customers, communities, and employees.<\/p> <p><strong><em>Products come second:<\/em><\/strong> Committed to quality, aesthetics, and environmental friendliness, delivering sustainable value and the best possible experience.<\/p> <p><strong><em>Profit comes third:<\/em><\/strong> It is the natural outcome of trust, quality, and social responsibility that PSI builds through every project.<\/p> <p>Based on the <strong>7S \u2013 McKinsey model<\/strong>, PSI establishes a standard operational value system:<\/p> <p>\u2022 <strong>Strategy:<\/strong> To lead in painting and construction finishing in Vietnam, targeting the <strong>Top 5 systems by 2035<\/strong>.<br> \u2022 <strong>Structure:<\/strong> Lean \u2013 transparent \u2013 flexible; expanding the PSI model nationwide under the 7S standard.<br> \u2022 <strong>Systems:<\/strong> Digital management with KPI, CRM, and ERP fully integrated across the value chain.<br> \u2022 <strong>Staff:<\/strong> A team of skilled, dedicated, and technically proficient engineers and workers.<br> \u2022 <strong>Skills:<\/strong> Professional, safe, internationally standardized, continuously learning and innovating.<br> \u2022 <strong>Style:<\/strong> Dynamic \u2013 decisive \u2013 inspiring leadership.<br> \u2022 <strong>Shared Values:<\/strong> Discipline \u2013 Professionalism \u2013 Innovation \u2013 Sustainability.<\/p> <p><strong>CEO\u2019S COMMITMENT<\/strong><\/p> <p>PSI is committed to developing <strong>construction, coating, and finishing solutions<\/strong> aligned with global <strong>ESG trends \u2013 green, clean, sustainable, and human-centered<\/strong>, delivering real value to people.<\/p> <p>We not only build structures \u2014 we build <strong>values, people, and Vietnamese trust<\/strong>.<\/p> <p><strong>MT PSI \u2013 One brand, millions of trust \u2013 towards global standards.<\/strong><\/p> <p>Setting the benchmark for Vietnam\u2019s <strong>construction, coating, and finishing material excellence<\/strong> \u2014 from people and products to operating systems.<\/p> <p><strong><em>CEO \u2013 MT PSI Construction &#038; Painting Services Co., Ltd.<\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Message from the CEOs MT Paint MHM Coatings MT PSI Dear Valued Partners, Customers, and all Employees of MT Paints, Throughout our journey of formation and development, MT Paints has remained steadfast in its mission to provide high-quality, reputable, and effective automotive refinishing solutions to customers nationwide. As a proud member of the MT Holdings [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-227","page","type-page","status-publish","hentry"],"acf":[],"rankMath":{"parentDomain":"mtholdings.vn","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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