Message from the CEOs
Dear Valued Partners, Customers, and all Employees of MT Paints,
Throughout our journey of formation and development, MT Paints has remained steadfast in its mission to provide high-quality, reputable, and effective automotive refinishing solutions to customers nationwide. As a proud member of the MT Holdings ecosystem, MT Paints is not just a business – it is a family of passionate individuals who share the same vision and take pride in their work.
I firmly believe that “People are the core value of all development.”
Within our organization, every member is encouraged to unlock their potential and creativity. Trust serves as the bond that connects us, responsibility forms the solid foundation, and results are the true measure of individual and collective value.
I truly believe that trust – responsibility – and results are the three values that keep us on the right path. With trust, we dare to move forward; with responsibility, we work with all our hearts; and with results, we know that our efforts are worthwhile.
For our customers, MT Paints embraces the philosophy of “Understanding to accompany.” We don’t just deliver products — we deliver optimal solutions that help our customers achieve the highest efficiency in operations and business. Sincerity, approachability, and professionalism are our guiding principles in every partnership we build.
Looking ahead, MT Paints aims to become the No.1 automotive refinishing brand in Vietnam, gradually affirming its position in the region and reaching out to the international market. To achieve this vision, we remain committed to our core values:
Mindset – Discipline – Solidarity – Innovation – Sustainability.
With the solid foundation of MT Holdings, along with the unity and unwavering ambition of the MT Paints team, we will conquer every goal and contribute to building a proud, sustainable, and distinctive Vietnamese brand.
I would like to express my sincere gratitude to all our valued customers and partners for your trust and companionship throughout the years. And to all MT Paints members – thank you for your daily dedication, faith, and passion. You are the energy, the strength, and the reason we continue moving forward – further, stronger, and prouder than ever.
Together, we will continue this journey – a journey of creating value, spreading trust, and affirming the position of MT Paints on Vietnam’s paint industry map.
Dear Valued Shareholders, Customers, Partners, and all Officers and Employees of MHM Coatings,
In the context of a world economy full of fluctuations in politics, taxation, monetary policies, and shifting trends that are directly impacting all business sectors, these changes serve as clear evidence of the growing importance of manufacturing and production autonomy for Vietnamese enterprises — ensuring operational stability, meeting market demands, and creating long-term competitive advantages.
MHM Coatings is proud to be one of the seven member companies under MT Holdings Group, with a history of more than 20 years of establishment and growth. We are a manufacturer specializing in automotive coatings, industrial paints, and industrial chemicals — proudly developed under a Vietnamese brand and supplied to both domestic and international markets.
Vision – Mission – Core Values
In the next 10 years, MHM Coatings will continue focusing on product technology development, quality enhancement, production stability, and sales growth. Our long-term goal by 2035 is to “Become the No.1 professional automotive paint manufacturer and one of the Top 5 most reputable industrial paint brands in Vietnam.” I understand that this goal will not be easily achieved — the road ahead will be filled with challenges and obstacles. However, our “Lighthouse of Guidance” will illuminate the path, helping us see our objectives clearly and take purposeful action. That guiding light is our MISSION: “To continuously create pioneering technological solutions that deliver efficiency to customers, remain environmentally friendly, and contribute to a beautiful and prosperous life.”
– Pioneering technological solutions: Constantly updating new materials, innovative methods, and advanced production technologies from global suppliers of equipment and chemicals, and applying them to every MHM product — this is the top priority of our R&D engineering team.
– Efficiency for customers: Always listening to our customers to develop effective and tailored products and solutions — that is our principle and ultimate goal.
– Environmentally friendly: True beauty must go hand in hand with social responsibility, safety, and sustainability. We are committed to protecting users’ health and the environment by promoting the use of eco-friendly materials, reducing VOC emissions, optimizing production processes to save energy, and minimizing waste.
– Contributing to a beautiful and prosperous life: We aim to align the interests of individuals, businesses, customers, and the community in our mission — a true “WIN–WIN” relationship. A better, more prosperous life for every MHM employee, for each customer and partner we serve, and for a stronger, more resilient Vietnam in this era of growth.
To fulfill this mission, all MHM officers and employees will continue to uphold five core values as our guiding principles: Customer-centered – Dedicated service – I am the root of the problem – Connect to innovate – Lifelong learning.
Finally, on behalf of all MHM Coatings staff, I would like to extend my sincere gratitude to our Valued Customers and Partners who have trusted, supported, and accompanied us — and will continue to do so — with MHM products: Made in Vietnam – Made by Vietnam. Your companionship is our greatest motivation, inspiring us to constantly improve and grow, fulfilling our aspiration expressed in our slogan: “Elevating Vietnamese Value.”
In alignment with MT Holdings Group’s Vision 2035 — to build a strong and prosperous Vietnam where Vietnamese intelligence and products reach the global stage — MT PSI Construction & Painting Services Co., Ltd. was established with a pioneering mission in the fields of painting application, construction execution, and supply of premium coating materials and finishing solutions. At the same time, MT PSI aims to develop and expand the 7S – McKinsey model nationwide, becoming a benchmark for sustainable management, operations, and development within the MT Holdings ecosystem.
VISION – MISSION
MT PSI is oriented to become a professional chain of painting and construction service providers, while also being a top supplier of mid- to high-end paint materials in Vietnam. The company is committed to delivering comprehensive solutions — from materials to execution — ensuring quality, safety, aesthetics, and efficiency in every project.
MT PSI develops strong capabilities in construction, renovation, and finishing works for residential, commercial, and landscape projects, with notable references including:
• Renovation and refurbishment of MeeyLand Group Office at 97–99 Lang Ha Street;
• Restoration and repainting of A320 aircraft for Aviation Engineering Services JSC (AESC) showcased at the A80 – Co Loa Exhibition;
• Painting and finishing of Escapade 369 Yacht displayed at A80 – Co Loa Exhibition for VYACHTS Co., Ltd.;
• Refurbishment and repainting of park playgrounds and children’s play areas in An Khanh – An Thuong Urban Area project;
• Painting works for the steel roof structure of a factory in Hung Yen covering more than 8,000 m².
In addition, MT PSI is also a trusted paint supplier for many construction and cultural projects, including An Lac Project, Hanoi Museum, and La Art, among others.
DEVELOPMENT ROADMAP 2025 – 2035
From 2025 to 2027, PSI will focus on developing the 7S – McKinsey model in Hanoi, establishing a network of local PSI enterprises operating under a unified 7S standard. These entities will be directly connected with the MHM Factory and other MT Holdings subsidiaries, creating a closed-loop value chain: production – distribution – execution – after-sales service.
From 2027 to 2035, MT PSI aims to expand into 34 provinces, becoming one of the Top 5 painting, construction, and coating material distribution systems in Vietnam. The company also plans to reach out to the Southeast Asian market, contributing to the Chairman’s vision of a Vietnamese paint industry rising to regional prominence and standing alongside developed nations.
DEVELOPMENT STRATEGY
PSI implements the strategy “From Factory – To Customer – With Real Value”, emphasizing a direct connection between factory-quality products and end consumers, optimizing costs, and ensuring genuine value and sustainable benefits.
The strategy is built upon three key pillars:
• MHM Factory: The production, testing, and R&D hub for advanced and eco-friendly coating products.
• PSI Hanoi: The core center for management, training, and transfer of the 7S – ESG model across the system.
• PSI Nationwide: A professional construction and coating network promoting the value of “Vietnamese Brand – Global Reach.”
PSI accelerates digital transformation and modernization in business operations through:
• Developing online channels, website, PR, e-commerce, CRM, and construction management dashboards.
• Applying advanced construction and painting processes to ensure quality – progress – safety – aesthetics.
• Collaborating with MHM Factory on product R&D to enhance technology, design, color, and eco-friendly application processes aligned with global ESG trends.
• Partnering with strategic allies to strengthen the supply chain and promote sustainable product development.
BUSINESS PHILOSOPHY – SUSTAINABLE DEVELOPMENT
MT PSI operates under the philosophy of “People – Product – Profit”:
People come first: Every activity and product at PSI aims to serve people, ensuring safety, health, and quality of life for customers, communities, and employees.
Products come second: Committed to quality, aesthetics, and environmental friendliness, delivering sustainable value and the best possible experience.
Profit comes third: It is the natural outcome of trust, quality, and social responsibility that PSI builds through every project.
Based on the 7S – McKinsey model, PSI establishes a standard operational value system:
• Strategy: To lead in painting and construction finishing in Vietnam, targeting the Top 5 systems by 2035.
• Structure: Lean – transparent – flexible; expanding the PSI model nationwide under the 7S standard.
• Systems: Digital management with KPI, CRM, and ERP fully integrated across the value chain.
• Staff: A team of skilled, dedicated, and technically proficient engineers and workers.
• Skills: Professional, safe, internationally standardized, continuously learning and innovating.
• Style: Dynamic – decisive – inspiring leadership.
• Shared Values: Discipline – Professionalism – Innovation – Sustainability.
CEO’S COMMITMENT
PSI is committed to developing construction, coating, and finishing solutions aligned with global ESG trends – green, clean, sustainable, and human-centered, delivering real value to people.
We not only build structures — we build values, people, and Vietnamese trust.
MT PSI – One brand, millions of trust – towards global standards.
Setting the benchmark for Vietnam’s construction, coating, and finishing material excellence — from people and products to operating systems.
CEO – MT PSI Construction & Painting Services Co., Ltd.