MT Holdings continues to strive and persistently pursue its strategic vision of becoming a leading manufacturer and service provider in automotive, motorcycle, construction, and industrial paint products, with clear and strong goals to be achieved by 2035.
Since 2023, MT Holdings has defined its business development direction, focusing on promoting three core products: Home, Automobile, Human, and Technology.
The automotive refinish paint market in Vietnam and globally is growing strongly. Leveraging its foundation as the first automotive refinish paint manufacturer in Vietnam, with production technology transferred from the renowned RM brand of Germany’s leading BASF Group, MT Holdings continues investing in finance, resources, and technology into MHM Coatings to maintain its No. 1 position in Vietnam in terms of quality, cost-efficiency, and corporate reputation. By 2030, MHM Coatings’ paint brand will become a global brand, with business presence and distribution networks across five continents (Asia-Pacific, Europe, Africa, Latin America, and Australia).
For Vietnamese automotive service workshops: MT Holdings will continue substantial investment in capital, resources, and new products through MT Parts, building an ecosystem offering diverse workshop necessities—such as body repair materials, general repair supplies, and interior/exterior automotive accessories—aiming to become a top 5 trusted supplier in Vietnam’s automotive repair market.
For the decorative paint market in newly built or renovated homes, MT Holdings is promoting MHM Coatings’ interior and exterior construction paint brands through direct distribution channels such as showrooms and home finishing material supermarkets, offering rich customer experiences and personalized products.
To ensure new homes receive construction paint that delivers excellent product experiences, MT Holdings continues to enhance professional painting consultation and application services through its subsidiary ecosystem, MT PSI.
For the market supplying finishing materials for new homes, MT Shop will represent MT Holdings in providing products and services that meet customers’ desired value in quality and price—exceeding their expectations.
To meet the human resource demands of MT Holdings’ growth, as well as the needs of customers and partners for skilled personnel such as automotive painters, epoxy floor painters, decorative interior painters, industrial plant painting technicians, service managers, paint shop supervisors, and team leaders in domestic and international automotive repair workshops, MT Holdings commits to providing vocational training and workforce supply through its subsidiary, MT Education, within the ecosystem.
For its own development, MT Holdings continues investing in technology through digital transformation, leveraging practical expertise accumulated from its operations in manufacturing, trading, services, construction, and training. This enables sustainable growth and allows the company to develop and package its enterprise management system for replicating business models in the future.
For SME customers, MT Holdings will provide an optimal enterprise management solution through consulting services and enterprise management software developed by its subsidiary, MT Soft, within the MT Holdings ecosystem.
